The global MarchForSisterhood campaign aimed to solve for the limitations inherent in both “IRL” activism (geographic barriers) and “URL” activism (feeling of isolation), by allowing all girls to participate, fueling a sense of connection and empowerment.
Role
Art Director
Designer
Photographer
Client
Girls Who Code
For Day of the Girl 2019, Girls Who Code organized the largest online march in history, empowering girls around the world to speak out on the issues that matter to them.
After working with Qulture to develop the overall look & feel of the campaign I produced various assets in-house to support the lifetime of the campaign through holiday season and shot & art directed a lifestyle shoot for the 2019 merchandise.
I also designed an impact report for partners to see all leads that were generated for brand awareness and after school program signups.
