“Make Up Over Makeup” is a content series that explores how makeup can be a vehicle to inspire vulnerability, exploration, and connection.
Role
Art Director
Client
e.l.f Cosmetics
Awards
Addy Awards: Gold - Branded Content & Entertainment, 2024
Addy Awards: Silver - Webisode Series, 2024
Ex-Lovers tell all…
“Make Up Over Makeup” is a content series where two very famous, semi-famous, and/or TikTok-famous duos who have had a public spat (or, in the case of Episode 03, a breakup between Love is Blind Stars Chelsea Blackwell & Jimmy Presnell) are brought into a room together to earnestly and maturely talk it out while they apply each others’ makeup (using all e.l.f. products, of course). The experience is at once intimate, sweet, funny, and disarming, and allows us to bring out a whole new side of our talented personalities.
2 Million views in one month.
The social conversation gained over 2 million views on the long-form YouTube video, plus over 12 million combined views on teasers posted to TikTok – a huge win for both brand and talent.
