In 2023 e.l.f. collaborated with Colombian superstar Manuel Turizo to produce an authentic love letter to the amazing power of the ojos, labios y caras of the Latin Community.
Role
Art Director
Client
e.l.f Cosmetics
Manuel
In the week of the music video launch a private release party in downtown Los Angeles was curated for e.l.f. both beauty gurus and Manuel Turizo fans to enjoy.
It quickly became his biggest solo hit of 2023 racking up over 14 million views on Youtube and the track has established itself in the top 1% of streamed tracks - globally.
I lead the art direction for the event space to give nodes to giant life-sized lip oils and halo glow foundation mounds. We also curated the event to be reminiscent of scenes from the original music video.
Not only was the musical excellence loved by many but the representation presented in the cast and behind the scene talent warmed the hearts of many showcasing the importance of inclusivity.
Racking in over 300 Million cross platform views in just a single month.
The song was also featured on multiple popular Latin playlists across Spotify, including 20x New Music Friday playlists across 16 countries and 21x editorial playlists. The song hit #1 in the following categories:
Pop Latin Hit
Top Latin Mix
Top Latin Banger
Latino Vibe Mix