“Make Up Over Makeup” is a content series that explores how makeup can be a vehicle to inspire vulnerability, exploration, and connection.
Role
Art Director
Client
e.l.f Cosmetics
Intimate, sweet, funny, and disarming…
“Make Up Over Makeup” is a content series where two very famous, semi-famous, and/or TikTok-famous duos who have had a public spat (or, in the case of Episode 01, a breakup between TikTokers Chris Olsen and Ian Paget) are brought into a room together to earnestly and maturely talk it out while they apply each others’ makeup (using all e.l.f. products, of course). The experience is at once intimate, sweet, funny, and disarming, and allows us to bring out a whole new side of our talented personalities.
Took the internet by storm… once again!
Lifestyle & Ad press picked up the story earning 150MM+ impressions as well as much unprompted, fan created content that generated 366k+ views.
